Au printemps 2014, les deux défenseurs des petits producteurs ont l’idée de vendre comme
des dégriffés (30 % moins chers) ces fruits et légumes moches, en se portant garants de leurs
qualités gustatives et nutritives. Ils testent en supermarché. Font un flop. Un cousin graphiste
expatrié en Inde est appelé à la rescousse. Il dessine, pour logo, une pomme rouge bosselée au
regard ahuri qui sourit de toute sa dent. Le duo légende « Les gueules cassées. Fruits
& légumes moins jolis mais exquis ». Les consommateurs adhèrent, cette fois, en masse. De
même que les Leclerc, Franprix, Monoprix, partout en France.
In the spring of 2014, two defenders of small producers have the idea of selling asof the SuperSaver (30% cheaper) these fruits and vegetables ugly, wearing themselves guarantors of theirflavouring and nutritious qualities. They are testing in supermarkets. Make a flop. A graphic designer cousinExpat in India is called to the rescue. He draws, for logo, a bumpy Red Apple in thebewildered eyes who smiles his tooth. The duo legend 'hangovers broken. Fruit«& vegetables less pretty but exquisite. Consumers have, this time, mass. Fromeven as the Leclerc, Franprix, Monoprix, everywhere in France.
正在翻譯中..
![](//zhcntimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)
In spring 2014, the two defenders small producers like the idea of selling
the cheap (30% cheaper) these ugly fruits and vegetables, by guaranteeing their
taste and nutritional qualities. They test in supermarkets. Are a flop. A graphic designer cousin
expatriate in India is called to the rescue. He designs for logo, a red apple dented the
bewildered look that smiled all his teeth. The duo legend "The broken faces. Fruits
& vegetables less beautiful but exquisite. " Consumers adhere this time in droves. From
well as Leclerc, Franprix, Monoprix, throughout France.
正在翻譯中..
![](//zhcntimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)
In spring 2014, the two defenders of small producers have the idea of selling as
the supersaver (30 % less expensive) these fruits and vegetables pretty ugly, in guarantor of their
palatability and nutritive value. They test in supermarket. Font a flop. A cousin graphic designer
expatriate in India is called to the rescue. He draws, for logo, a red apple dimpled at
Horrified gaze who smiles of any its tooth. The duo legend " The gules broken. Fruit
& vegetables less lovely but exquisite ". Consumers adhere, this time, by mass. Of
even that the Leclerc, Franprix, Monoprix, everywhere in France.
正在翻譯中..
![](//zhcntimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)